With a career in advertising spanning over 16 years, I’ve been lucky enough to work as a copywriter in a number of Melbourne’s best agencies, including Ogilvy, By All Means, The Monkeys, VMLY&R, M&C Saatchi, DDB and JWT. Throughout this time, I’ve come up with a bunch of make-believe for a wide range of clients from the Government, Retail, FMCG, Sports, Automotive and Financial Services categories. Some of this make-believe has even won a few awards along the way, including AWARD, Cannes, One Show, New York Festivals, D&AD and LIA.

Outside of work, I pretend I know how to play musical instruments, having played drums, guitar and keyboards in various bands over the years. Because even though I’m in my 40s, I still haven’t quite given up on the idea of being a rock star. Yep, sad.